Ambassadors
The “Thank you, Doctor!” campaign relies on the selfless help of “ambassadors”, people who understand the importance of the family physician’s mission and who,from their spheres of influence, are helping to positively change the situation.
We are honored to highlight and thank the following “ambassadors”:
Dr. José María Simón Castellví

Emeritus President of the International Federation of Catholic Medical Associations (FIAMC) and former member of the Pontifical Council for Pastoral Assistance to Health Care Workers at the Vatican. He holds a degree in Medicine and Surgery from the University of Barcelona and completed his MIR specialization in Ophthalmology. He also holds a PhD in Ophthalmology Research from the University of Barcelona. He is a member of the Simón Ophthalmological Clinic and of the Spanish Society of Ophthalmology. He is a full member of the Institut Médico Farmacèutic de Catalunya and a corresponding member by award of the Royal Academy of Medicine of Catalonia.
Dr. Jordi Serrano Pons

Dr. Jordi Serrano Pons is a family physician and digital health entrepreneur. He is the founder and CEO of UniversalDoctor, a pioneering initiative that facilitates communication between healthcare professionals and patients who speak different languages through digital tools. He also promotes global health projects such as Zero Mothers Die and collaborates with international organizations to advance innovation, prevention, and more accessible and human-centered healthcare.
Dr. Rafael Ortega Gómez

Dr. Rafael Ortega Gómez, President of the Foundation of the Madrid Medical Association, is a physician with more than 30 years of experience in the healthcare field. His career combines clinical practice, emergency medicine, research, and collaboration with the pharmaceutical industry. He holds a degree in Medicine from the University of Alcalá de Henares and has worked in hospitals, emergency services, and primary care, as well as in health research and development projects. His multidisciplinary experience reflects a strong commitment to improving medical care and patient well-being.
Javier Valbuena Ruiz

Francisco Javier Valbuena Ruiz is an international reference in hospital management and Planetary Health, with more than two decades of experience in leadership roles. He leads the Amazon Planetary Health Chair at the Pontifical Catholic University of Ecuador and coordinates this area within UDUALC. He is a member of the Program Committee of the 2027 Annual Meeting of the Planetary Health Alliance in Tokyo and serves as president of the Pondera Foundation, which promotes healthcare cooperation across three continents. Author of Ubuntu. Strategies and Actions in Planetary Health, he combines his academic work with international consulting in hospital management.
Juliette Price

Juliette Price is HSG’s Chief Solutions Officer, specializing in systems thinking and collaborative problem solving. She advises providers, payers, startups, government agencies, and social service organizations. Her work focuses on designing value-based care models that improve patient outcomes and reduce costs, leading complex negotiations to secure fair, innovative contracts for her clients.
Carlos Eduardo Molina

Carlos Eduardo Molina is a business development executive in the clinical diagnostics sector with over 24 years of experience driving strategic partnerships and innovation in healthcare. He currently serves as Regional Business Development Executive at Labcorp in the New York area. Born in Venezuela, he emigrated to the United States at age 16, starting from humble beginnings that shaped his strong work ethic and resilience. He holds degrees in Business Administration and Healthcare Management and has led growth initiatives, process improvements, and collaborations with healthcare systems. He is also actively engaged in community initiatives, promoting equitable access to diagnostic medicine.
Dr. Vito Grasso

Vito Grasso is executive vice president of the New York State Academy of Family Physicians which represents more than 5,500 Family Physicians and medical students in New York. He has a master’s degree in public administration and holds the certified association executive professional credential conferred by the American Society of Association Executives. He was executive director of the Capital District Chapter of the national Multiple Sclerosis Society for 9 years and has also served as executive director of the NY Public Welfare Association. He was also communications director for the Professional Insurance Agents Association of NY, NJ and CT. He began his career as a legislative analyst and communications specialist for the New York State Assembly. He has served on many non-profit and professional association boards. He and his wife, Susan, live in Brunswick, NY. He is the author of John Connors, Artist From Troy. He is a trustee of the New York State Academy of Family Physicians Foundation and also serves on the board of the Neural Stem Cell Institute.